Brian Coppola :: WW2 Era

1944.12.07 “That’s the Way to Remember It” by Milton Rawson Halladay

Artist: Milton Halladay (All)

2 Comments - 492 Views - 2 Likes

1944.12.07 “That’s the Way to Remember It” by Milton Rawson Halladay Comic Art

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1944.11.20 “6th War Loan” by AW Mackenzie

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1939.09.02 “The Kick-Off” (September 2, 1939) by Jack Patton

Artwork Details

Title:	1944.12.07 “That’s the Way to Remember It” by Milton Rawson Halladay
Artist:	Milton Halladay (All)
Media Type:	Pen and Ink
Art Type:	Illustration
For Sale Status:	NFS
Views:	492
Likes on CAF:	2 3
Comments:	2
Added to Site:	8/5/2019
Comic Art Archive:

Description

“That’s the Way to Remember It” (December 7, 1944)
by Milton Rawson Halladay (1874-1961)
16 x 18 in., ink on board

Halladay was a native of Vermont and a noted political cartoonist for the Providence Journal (Rhode Island) for nearly fifty years (1900-1947). His cartoons were published in countless other newspapers and magazines. He has been called "one of the deans of American political cartooning." His cartoon commemorating the death of Thomas A. Edison was a runner-up for the Pulitzer Prize.

These “war loan bonds” were marketed first as "defense bonds", then later as "war bonds." During World War II the "fun drive" technique (used during World War I) was generally replaced in part by a continual campaign using a payroll deduction plan. However, eight different drives were conducted during the war.

The first Series E bond was sold to President Franklin D. Roosevelt by Secretary of the Treasury Henry Morgenthau on May 1, 1941. The first drive took place later that year, in Nov-Dec 1942, and was more aimed at corporations and banks than individuals.

The Sixth War Loan Drive ran for less than a month, from November 20 through December 16, 1944. The drive raised $21.6 billion ($300.3 billion today). This was the second one to overlap the anniversary of the Pearl Harbor attack (the first drive overlapped the 1942 anniversary).

The Sixth War Loan Drive faced a few slight difficulties that the earlier five drives had not. By the end of 1944, with German resistance somewhat winding down, there was a sense among American citizens that the war was reaching its conclusion. There was also a bit of a fatigue factor, being asked once more to dip into your funds to buy more bonds. The Treasury Department worked hard to counter both of these beliefs. Unlike earlier drives, the Sixth had five “slogans” rather than just one, one of them being “Your Country Is Still At War---Are You?”

As an army of six million "Victory Volunteer" workers tried to meet or beat a goal of 14 billion dollars, Ted R. Gamble, National Director of the Treasury’s War Finance Division, said "the Sixth War Loan is receiving unprecedented support from the press, radio, motion picture industry, magazine publishers, retailers and the advertising industry."

Radio would lead the way for the campaign. The President’s “Statement on The Sixth War Loan Drive,” which inaugurated the drive, was broadcast live on radio on November 19, 1944.

The country listened to the war bond fund raising Army-Navy football game live on the radio. And popular radio entertainers such as Jack Benny, Bing Crosby, Bob Hope, Eddie Cantor and more drove home the need to fund the war effort. This was booked as “the football game of the century,” and included a two-story replica of the Statue of Liberty erected in Times Square, a celebrity-filled “Radio Revue” that aired live from Madison Square Garden, hundreds of hours of radio programming, and a cross-dressing squirrel named Tommy Tucker that asked citizens to buy war bonds.

This cartoon was scheduled for Thursday, December 7, 1944. Also on December 7, during “Pearl Harbor Free Movie Day, “ admission for movies was free if you purchased a war bond. The CBS network had their Bond day on December 7, the third anniversary of the attack on Pearl Harbor. According to one report, the network incorporated the day’s theme, “Buy More Bonds” into fifty-eight programs broadcast from 6:00 am to midnight, including three special broadcasts.

On Friday December 15, 1944 eight Loews movie theaters held “Midnight Bond Premieres,” which also featured live stage shows. The theaters also held special Saturday Children’s Bond matinees, auctions and rallies.

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	Brian Coppola Premium Gallery Owner
Joined:	March 2009
Last Login:	September 2025
Country:	UNITED STATES
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Tyler L
Member Since 2007

Posted on 8/5/2019

I really like this one. Very cool.

Brian Coppola
Member Since 2009

1 - Posted on 8/5/2019

Tyler L wrote:

I really like this one. Very cool.

Thanks. Although having Uncle Sam at the window, vending the bonds, matches the experience of citizens, the metaphorical set-up of Uncle Sam "taking a loan" from the people would also work - in which can "the people" would be the bank and Uncle Sam the one issuing the promisary note in exchange for the money.

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