Michael J. :: McDonald's Happy Meal (1988-1995)

McDonald's 1995 Halloween Happy Meal Commercial Storyboard Drawing

Artist: Rich Seidelman (All)

0 Comments - 3,196 Views - 1 Like

McDonald's 1995 Halloween Happy Meal Commercial Storyboard Drawing Comic Art

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BOO!

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McDonald's 1988 McNugget Buddies "Town Hall" Happy Meal Box Painting

Artwork Details

Title:	McDonald's 1995 Halloween Happy Meal Commercial Storyboard Drawing
Artist:	Rich Seidelman (All)
Media Type:	Marker
Art Type:	Illustration
For Sale Status:	NFS
Views:	3,196
Likes on CAF:	1 2
Comments:	0
Added to Site:	8/21/2015
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Description

This 11" x 8.5" original storyboard drawing in marker by Leo Burnett Art Director Rich Seidelman was made for the production of a 15-second McDonald's commercial called "Frightfully Fun" that aired in the fall of 1995 as part of the "What Am I Going to Be for Halloween?" Happy Meal promotion.

The seasonally-themed toys that year featured four McDonaldland characters with clip-on costumes and four Magical Radio cassette tapes.

Seidelman oversaw the Ronald McDonald and Happy Meal account at the advertising agency Leo Burnett, a marketing firm best known for creating the Marlboro Man. (Mull over that the next time you're hankering for a Big Mac!)

His career started in 1979 at Needham, Harper & Steers, McDonald’s former ad agency, which first implemented the food fantasy world of McDonaldland through the inspiration of Sid and Marty Krofft. When the switch was made to Burnett in 1982, he followed, working there for nearly two decades before retiring in 2001.

He is credited for redesigning all of the McDonaldland characters in the mid-1980s, as well as Ronald, himself, in 2000. He was also the brains behind the McNugget Buddies, anthropomorphic Chicken McNugget foam rubber puppets that starred in numerous McDonald’s television spots.

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About the Owner

	Michael J.
Joined:	August 2015
Last Login:	September 2025
Country:	UNITED STATES
On CAF:	Michael's Want List Artworks Commented On Liked Art Site Activity on CAF

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