Keeping Up With The Joneses - May 17, 1937

"Keeping up with the Joneses" is an idiom in many parts of the English-speaking world referring to the comparison to one's neighbor as a benchmark for social caste or the accumulation of material goods. To fail to "keep up with the Joneses" is perceived as demonstrating socio-economic or cultural inferiority. The phrase was popularized when a comic strip of the same name was created by cartoonist Arthur R. "Pop" Momand. The strip debuted in 1913, distributed by Associated Newspapers. The strip ran in American newspapers for 26 years, and was eventually adapted into books, films, and musical comedies. The "Joneses" of the title were neighbors of the strip's main characters, and were unseen characters spoken of but never actually seen in person.