Mickey, Santa and Donald

The sign is double-sided with two-toned imagery, a blank area for text, and was produced during the Kamen era of licensing intended to add to the excitement of Christmas toy sales in the department store. Measuring 11" X 14". Retail toy sales went from around $1 million at the end of the Borgfeldt contract in 1933 to over $35 million by Christmas 1935. Wish i had a sales contract that showed all the promotional material that was available to store managers.