After submitting a Transformers contribution for a "Big 80's" piece in Wizard magazine, Hasbro decided it was Pat Lee's "marshmallow" style that they wanted for their Transformers G1 comic relaunch under the Dreamworks banner.
Transformers Generation 1 was a 6 issue limited series run which was based on the original Transformers animated series and Marvel comics. The series takes place after the Autobots had attempted to leave Earth for a second time in a space ship called the Ark II, along with the defeated Decepticons. The Ark II was sabotaged, exploding in the upper atmosphere and sending all the Transformers falling back to Earth, deactivated. The story concerns the reactivation of the Transformers by a scheming entrepreneur and the results when things don't go as planned.
Bumblebee and Rumble are seen here when they came out of the wrecked Ark II.