Avengers: The Initiative (2009-2010)

During this period, Marvel leaned heavily into stories related to the Avengers (for which Marvel still owned film rights) at the expense of the X-Men (for whom Marvel did not own film rights). Like the concurrent Avengers Academy series, 'Initiative' involved established Avengers characters training a new generation of heroes. The fly in the ointment was that Skrulls had infiltrated the Initiative as part of the 'Secret Invasion' Marvel-wide event. This was followed by the 'Dark Reign' storyline which saw the villainous Norman Osborn given authority over the Initiative.