Post Toasties Disney Character Standee

1934 dealer store standee designed for the Postum Company of Battle Creek, Michigan, a division of General Foods Corporation to promote Post Toasties Corn Flakes.
15 1/2" x 21 1/8" hard cardboard. As seen the price for the 8oz size was 10 cents and 15 cents for the 13oz size box. They had to sell a lot of boxes to get back the million and a half dollars a year royalty they paid per year to use Mickey Mouse and other Disney characters on their cereal boxes.