Live Laugh Legion :: DC - Interior Pages

DC Dollar Comics retailer flyer production art, page 2 (1977) - Superman and Wonder Woman Tell It Like It Is

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DC Dollar Comics retailer flyer production art, page 1 (1977) - "Watch Your Profits SKYROCKET"

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Artwork Details

Title:	DC Dollar Comics retailer flyer production art, page 2 (1977) - Superman and Wonder Woman Tell It Like It Is
Artist:	None Specified
Media Type:	Pen and Ink
Art Type:	Other
For Sale Status:	NFS
Views:	61
Likes on CAF:	3 4
Comments:	2
Added to Site:	9/19/2025
Comic Art Archive:

Description

Acetate production art of page 2 of a two-page 1977 DC flyer for wholesalers and retailers, announcing the launch of their Dollar Comics. Superman and Wonder Woman make their sales pitch to Mr. Wholesaler and Mr. Retailer before Superman has to [checks notes] ... uh... fly off to save the earth from an alien invasion.

Artists unknown.

See also: Page 1

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Joined:	January 2012
Last Login:	January 2026
Country:	UNITED STATES
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R Berman
Member Since 2018

1 - Posted on 9/20/2025

Interesting time capsule from the failed "DC Explosion." Nice likenesses on the bottom tier. I'm struck by two things. One is how old DC's bosses were, emblematic of the "old guard" mentality that allowed the mostly younger Marvel crowd to better capture the zeitgeist of the 60s and 70s.

The other thing is that this flyer implicitly admits that both Marvel and DC were grappling with declining sales at the NYC news stands which for decades had been their lifeblood. Hence the experimentation with different products at higher price points like "52 big pages for 25 cents" and "Giant Size X-Men."

Ultimately both companies were driven from the corner stores where curious children might encounter them, and comics became an adult hobby, relegated to its own freestanding specialty stores. So it's unfortunate that DC's Dollar Comics could not overcome the very real challenge for which they were designed.

* bronze-is-gold
Member Since 2007

1 - Posted on 9/20/2025

I'd buy that for a dollar! And I did... over and over. I loved those oversized dollar comics as the 100 pagers were just before my time (and these were all-new stories as they advertised). An interesting piece of comics industry history from an amazing time to grow up reading comics.

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